The Story of Claymore: A Legend of Quality and Resilience

In the winter of 1941, in a small village in the Swiss Alps, the Grüber family faced the harsh cold of World War II. The war had brought scarcity and hardship, but also an urgent need for survival. Johann Grüber, a craftsman passionate about quality, decided to create products that would not only protect his family from the harsh winter, but also provide a solution for his neighbors.

With thick fabrics, furs from local animals, and the ingenuity inherited from generations of artisans, Johann and his wife, Elise, began making coats, blankets, and gloves resistant to extreme cold. Their products became essential in the region, known for their durability and warmth. “As reliable as a Claymore,” they used to say, referring to the Scottish sword known for its strength in battle.

The Legacy Crosses the Atlantic

After the war, in 1948, the Grübers decided to seek new opportunities and emigrated to the United States, settling in Colorado, a state famous for its majestic mountains and outdoor lifestyle. There, surrounded by landscapes that evoked their home in the Alps, the family decided to continue their legacy, expanding their product line to include camping gear, backpacks, and accessories for outdoor adventures.

The name “Claymore” became the family’s official brand, symbolizing the combination of strength and protection their products provided. The logo, inspired by a Claymore sword crossed with a pine branch, represented the union between European heritage and the American adventurous spirit.

Innovation and Expansion

Over the years, Claymore evolved, adapting to modern needs without losing its commitment to quality. In the 1970s, under the leadership of Markus, Johann’s grandson, the brand introduced technical fabrics and innovative designs that revolutionized the outdoor products industry.

Today, Claymore is synonymous with excellence worldwide. Every garment and accessory carries the story of a family that, from the Alps to the mountains of Colorado, has worked tirelessly to offer the best in quality and resilience. The brand remains a testament that, even in the toughest times, determination and ingenuity can forge a lasting legacy.